Carbon-cutting Finnish app to help Londoners ease into net zero future

Councils are planning to deploy version of Finnish online tool that helps people monitor carbon footprint.

For those who want to be part of a zero carbon future but find the prospect of giving up flying, ditching the car and turning vegan daunting, help may be at hand. A Finnish-made online tool that promises to give users the key to their own “sustainable good life” by taking control of their carbon footprint is set to be launched in the UK.

London Councils, the body that represents all London boroughs, is looking at developing a version of the tool, which aims to be helpful rather than hectoring, letting people create their own tailor-made path to reducing their CO2 output rather than giving out blanket prescriptions such as stopping flying or eating meat.


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Its developers say users in Finland who answer the tool’s 20-odd questions and commit to change commonly reduce their carbon footprint by 30% in 12 months, through simple steps such as buying secondhand clothes, cycling more and eating locally produced food.

The average annual carbon footprint of a Londoner is 8,345kg of CO2 emissions, according to the Global Carbon Atlas, so if two people in every one of its 3.6m households reduced their carbon footprint by 20%, this would mean an emission reduction of 12 megatonnes.

The tool, which launched in Finland in 2018, has gone viral in the Nordic nation of 5.5 million people, with 1.2m tests taken.

Photo by Benjamin Davies on Unsplash

CEO
Owner of smallmediumbusiness.co.uk, technical specialist who has a passion for the environment and loves his tech.