Whether you are sitting at home promoting your SME from your home office or from a multi-million pound corporations headquarters; social media advertising is essential, and it works.
We have decided that it would be a good idea to list the top social media sites with a brief description of each, so that you can grasp the significance and importance (often free) of these resources.
This is the largest social networking site used by all ages to remain in touch and share their opinions openly. It is also a good platform for people to connect globally with each other through its facility to form different social groups for like-minded people. Plus it also helps in promoting business through its “make a page” option and paid advertising. One can also send event invites and reminders through Facebook.
Currently, Instagram has been everyone’s favourite. Especially of millennials and generation Z, because it is a major indicator of popularity for the young. Their face value depends on the picture they post, the quality of content, the number of likes and followers. It is not only a good platform for people to blog their life but also to keep up with the world. All the new fashion, trends and business ideas are approachable through Instagram. It is also a perfect place for advertising your own ventures, blogs and businesses. But to make it big through Instagram, one requires a good amount of engagement from other accounts to make it to the top.
YouTube is well known for being world’s largest video-sharing social networking site. It enables users to view, like, share, upload and comment on the videos. It is a great source of entertainment and is a great platform for vloggers, comedians, singers and other talents for making a global fan base.
This is a Holy Grail site or app for people who love to do DIY projects and find new ideas for their business. By using this visual bookmarking and photo sharing site you can save ideas for your future projects or even help others by sharing your ideas.
For those of you who loves to stay updated about everything from entertainment to politics, then this site/app is for you. It enable its users to post short messages namely 'tweets' containing limited number of characters (up to 280) for the whole world to see. It is also a good place for business networking and promotion.
LinkedIn is one of the most popular social networking site for professionals. It is used all over the globe for business networking. It provides the opportunity for hiring suitable candidates, promoting business and much more.
Quora is a place for people who search for solutions to their problem. It is a very user friendly site that makes sharing and gaining knowledge easy and interactive.
Another well established photo-sharing website which provides a place where photographers can upload there high quality picture, create a portfolio, share their work.
WhatsApp is the most famous chatting platform globally, providing its users a great deal of advantages such as; texting, audio calling, video calling as well as conference calls. It also has story sharing option similar to snapchat and Instagram.
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A recent phenomena is TikTok. This social video app is widely popular all over the world especially by teenagers. This app is all the rage these days. It is known to enable users to make short clips of few seconds consisting majorly of funny anecdotes, dancing and acting.
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