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SEO Basics

Written by  Jul 06, 2020

SEO is basically a way of promoting quality, authentic website traffic whilst promoting your brand as well through organic search engine results.

SEO (Search Engine Optimisation) is also about people as much as it is about search engines. You will need to understand what people are searching for, the kind of answers they are looking for, words they are using and the kind of content they need.

Basics of Search Engine Optimisation

Just like the Maslow’s hierarchy of needs which is a psychology theory that categorises important human needs. There is one also for Search Engine Optimisation. What the theory puts across is you cannot achieve the top needs without first meeting the basic needs.

Summary of Search Engine Optimisation Hierarchy of Needs

The hierarchy consists of seven steps to successful Search Engine Optimisation.

  • Crawl accessibility so engines can easily read your website
  • Compelling content that answers what the searcher is looking for
  • Keyword research to get good keywords which gets you more traffic on your website
  • Great user experience that is good loading speed, easy to understand stuff and compelling User Interface for any device
  • Share worthy content that earns quotations, links and content that is going to earn you clicks.
  • Title, URL and description to attract good click through rate in rankings.
  • Brief extracts or semantic vocabulary to stand out in search engine results pages.

Search Engines Have Three Primary Functions

Crawl- this means doing deep research in simple terms, finding content for each URL they find. For example, in order for our website www.smallmediumbusiness.co.uk to be indexed on Google, they had to crawl the site. This way they will be able to monitor the rankings.

Index- this is more like a storage and at the same time an organiser for content found during the crawling process. If the page is in the index it’s ready to be displayed as a result of relevant searches.

Rank- this is what brings the pieces of content which best answers searched queries that are results are put in order of relevance.


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Sam Billings

Simon has worked for many years in crypto markets for the likes of BT and Cisco, developing his skills and experience along the way. He still works on projects and happily for us finds time to sharing his knowledge on Small Medium Business UK.

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