One of the things that you need to focus on if you want your eCommerce website to rank highly is keyword research. This process is an important step in any Search Engine Optimisation (SEO) technique because it is through this step that you will have a good idea of the keywords that are relevant to your niche. If you target keywords that are quite challenging to rank for, there is a great chance that you won’t make it to the top spot. In this case, make sure that you look for keywords with high monthly searches and ensure that this is relevant to your business.
One of the golden rules to create a superb site architecture is to make sure that it is simple and scalable. A site that renders perfectly on PC's, laptops, tablets and phones without distortion is imperative. As a general rule of thumb, make it easy for your users to navigate through your page by having no more than three clicks to get to another page from a previous one. Use the keywords you have decided on to create a relevant page URL too. This will ensure that the search engine algorithms will be able to find your site and recommend it to their users.
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You will be able to generate a certain sense of authority to your site through link building. When other websites with a higher domain authority link back to your eCommerce website, there is a great chance for your ranking to improve. This may entail the need for you to collaborate with other site owners to get your hands on these links. Other link building opportunities include resource page link building, as well as broken link building. Just keep in mind to monitor all the metrics that you have set in this process.
You will be able to rank your eCommerce website if you focus on the keywords that opt to use, optimise the architecture of your site, as well as build on links. But aside from this, it is also important that you monitor your metrics to effectively gauge if you are achieving your goals. This is also important for you to identify the areas that you need to work on further. At the end, when your website ranks high on search engine results, you will reap the benefits and rewards that go well with it such as increased revenue.