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UK businesses have customer trust issues after cyberattacks

Written by  Feb 12, 2021

For UK businesses, trust is hard to build and easy to lose, a new report from Okta suggests.

A poll of 2,041 office workers in the UK for the report, the company found that almost two fifths (39 percent) lost trust in a company following a data incident.

After data mishandling or a breach comes to light, most UK workers change their user setting, while almost half (47 percent) take the nuclear option and stop using the company’s services entirely. More than a third delete the accounts they have with the company and remove the app from their devices.

But it’s not just about current customers; people also actively steer clear of companies tainted by breaches. More than half admitted they were worried about data breaches when browsing online, with 47 percent not being comfortable with companies asking for too much information.

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When it comes to building trust, the best method is to ensure a service is reliable, which Okta found is the primary criteria for almost two fifths (39 percent) of Brits. A further 25 percent said measures such as multi-factor authentication make them trust a brand more.

“We have seen with this study that trust is becoming a strategic must-have for businesses that want to operate in today’s highly competitive, digital-first landscape,” said Ben King, CSO EMEA at Okta.

“Organisations need to ensure that they are paying attention to what consumers want the most, which is service reliability and optimal security. Once they’ve gained that trust, brands should be in no doubt that they must work hard to retain it, and that effective cybersecurity is key to them doing so.”

cyber secureAlso see: The importance of cybersecurity for UK businesses

Paul Anderson

Our Cyber world tech journalist, Paul specialises in Cyber Security having worked in the field for over 5 years and has previous Tech admin roles to his credit. Applying Cyber tech to office use and sharing Cyber related articles are what Paul offers us. He is very experienced and his contribution is invaluable.

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